Mad, the founder of the trademark, a man inspired by Tibetan mythology and Buddhism, performed his first large collection of silver jewelry in 1999 - Shamballa Jewels Thunderbolt – various bracelets, resembling beads.

In 2001 after his first trip to Nepal, Star of Shamballa, a new collection made of gold, diamonds and gemstones was performed.

By 2005 the Shamballa jewels has obtained their recognizable style and earned high evaluation of jewelers and world appreciation. From this time celebrities and fashionists of the whole world dream of cherished bracelets, being able to answer to the taste of different people. There is gold and white gold, diamonds, sapphires, rubies – anything you like.

Such celebrities as Demi Moore, Karl Lagerfeld, Rihanna, Ashton Kutcher, Jay-Z, Lindsay Lohan, Heidi Klum and Helena Christensen, tennis player Boris Becker and many others wear Shamballa.